XERO AWARDS AUSTRALIA
More than just a beer nerd…
I consider myself one of the lucky few who has turned a passion into a business.
7 years experience on the Bendigo Beer crew has given me a unique and valuable insight into the Independent beer scene in Australia.
As Festival Director of 5 (and counting) Bendigo On the Hop festivals, I have developed close and meaningful relationships with key players in the Australian Independent beer scene. From brewery owners to craft beer writers, along with the bar and restaurant owners who are going to buy your beer.
The work I have done along with the Bendigo Beer crew has built Bendigo from a 2 craft beer venue town into a now bustling scene with over 50 venues stocking craft beer and 7 independent breweries in the area.
During my time in the industry, I discovered that brewery owners, like a lot of other small business owners, while nailing their craft, do not always have the financial nous to run a business.
With tight margins and fierce competition, it is so important to get this right in the beer industry.
My passion to see the industry continue to thrive, inspired me to develop a service specifically catered to the Australian Independent Beer industry.